AI Growth Academy — Own an Agency That Runs Itself, Scales Itself, and Is Worth 3x to 8x What It Is Today

AI is not a technology issue. It’s a leadership issue — and every agency principal is about to find out which side of that line they’re on.

The Window Is Closing

AI Is Creating a Great Divide in the Insurance Industry

By 2030, every agency will land on one side. The principals who move now — with the right strategy, the right tools, and the right guide — will own agencies that are worth multiples of what they are today. The rest will be fighting to survive.

Agencies That Wait

123+ vendors, no filter —
drowning in noise
Staff confused,
leadership paralyzed
E&O exposure growing
with every ungoverned experiment
Margins shrinking,
valuation stagnant
Watching competitors
pull away
Busy every day.
Behind every year.

OR

Agencies That Move Now

High-quality leads
streaming in automatically
Processing time cut 50–77% —
your team does more with less
Retention up 2, 3, 5 points —
automatically
Policies per customer and referrals
rising automatically
An agency that runs itself
and scales itself
Peak valuation:
3x–8x what it is today

Michael Jans — Founder, AI Growth Academy

For 30 years, he's built the playbooks the fastest-growing agencies in North America have followed. Now he's doing it again — for AI.

Your Guide

Michael Jans

“AI is not a technology issue. It’s a leadership issue — and you’re the only one in your agency who can solve it.”

— Michael Jans

For more than 30 years, Michael has helped more independent insurance agencies grow than anyone in the industry. As president of a fast-growth agency, founder of Insurance Profit Systems, creator of the Quantum Club, and co-founder of Agency Revolution — which he sold to a private equity-backed firm — he's built the playbooks that the fastest-growing agencies in North America have followed for three decades.

Now he sees the same kind of once-in-a-generation shift he spotted with marketing automation in the early 2000s. AI is going to reshape this industry. The AI Growth Academy is his answer: the strategic framework, the coaching, the tools, and the community that agency principals need to come out on top.

30+ Years in Insurance Growth 3,500+ Agency Principals Served Sought-After Speaker: Applied Systems, Vertafore, HawkSoft, Big I & PIA National Boards Co-Author: The InsurTech Book (Industry Best-Seller) 259 Podcast Episodes · 317K Downloads 50+ Published Programs & Guides Agency Revolution Founder → PE Exit

Four pillars. One outcome: the Insurance Trifecta™ — faster growth, higher margins, peak valuation. Everything connects.

The System

Four Pillars. One Outcome:
The Insurance Trifecta™

Faster growth. Higher margins. Peak valuation. Every element of the Academy connects to these three outcomes — the Insurance Trifecta™ — through four integrated pillars.

Your AI Growth Roadmap

Stage-specific, personalized to your maturity level. From your first AI tool to full AI-Native operations — every step mapped to the Insurance Trifecta™.

Michael's Coaching

Zoom Executive Round Table (ZERT) sessions, deep-dives, and AMA Office Hours — a minimum of 24 sessions per year. Direct access to the person who's guided more agency growth than anyone in the business — now focused entirely on AI strategy.

ACOR OS Growth Suite

AI-powered tools built on the battle-tested Attract, Convert, Optimize, Retain methodology. From the LinkedIn Post Promoter to the Email Genius that produced 87% open rates — every tool directly wired to an Insurance Trifecta™ outcome.

Peer Community

Agency principals who are actually implementing AI — sharing wins, solving problems, holding each other accountable. No tire-kickers. No lurkers. A cohort of peers who are building the future together.

What Agency Principals Say About Michael Jans

These Are Real Results from Real Agencies

We were a 6 million-dollar agency back then. Today, we're pushing on a hundred and thirty million dollars in premium. 2,067% revenue growth with a 95% client retention. You can't argue with that kind of success and I credit most of it to Michael Jans.

Mike Mathisen

Colorado Insurance · Littleton, CO

$6M → $130M · 2,067% Revenue Growth

I was working 60 hours a week in the agency and had no idea why. Now I devote 8–10 hours a week to agency business and nearly doubled my personal income this year.

Joe Hagan Jr.

Agency Principal · Birdsboro, PA

60hrs → 10hrs/week · 2x Income

Our agency has grown 625% since the day I met Michael. Michael Jordan was the best basketball player in history. He still had a coach. Without Michael's help, that growth would have never happened.

Rex Lesueur

Bancorp Insurance · LaPine, OR

625% Agency Growth

I started working 12–18 hour days, 6 days a week, with panic attacks at night. Since joining, I've had a 219% increase in NET income. I'm home by 5:30 PM every day with multiple vacations a year.

Tom Wiecek

Agency Principal · High Point, NC

219% NET Income Increase

Four years ago I was working 65 hours a week and literally was six months from being out of business. Since I implemented Michael's strategies, our agency revenue has more than doubled and I am only working 30–35 hours a week. My family and I give you our deepest thanks.

George Brinson

Agency Principal · Spencer, IA

Revenue 2x · Hours Cut in Half

This program has been worth millions to me — I really mean that! I've got campaigns that earn me 1000 to 1. This is the crème de la crème for agents who want to make money in this industry.

Mike Carroll

Agency Principal · Toledo, OH

1,000:1 Campaign ROI

Michael Jans' ability to foresee insurance industry disruptors and develop game-changing techniques for navigating them is unmatched. He's been at the forefront of forward thinking for decades in an industry that is loath to change. His experience is the foundation of the best programs, advice, and support in the industry. 10/10 would recommend.

Travis A. Swain

T.A. Swain Insurance Group · Westerville, Ohio

From Our Most Recent Meeting — March 2026

What Members Say About AI Growth Academy

I got an 87% open rate with Michael's new tools. That's crazy high. From now on, I'll just use Michael's tools. Period.

87% Email Open Rate

Al Pappalardo

Pappalardo Insurance · New Orleans, LA

AI isn't just a trend; it's a tsunami racing toward the independent agency channel. While others are waiting on the shore for the wave to crash, the AI Growth Academy — a selective group of elite agency principals — is already headed out to sea. By moving proactively into the surf, we are identifying and mastering the tools and strategies that will define the next phase of our industry. The impact has been transformative, delivering powerful value for growth and protection against future risk.

Michael Graham

President, AutoRisk · Denver, Colorado

I've known Michael since 2018 and his influence on my business has been tremendous. He helped me move my agency from the ground up. Through the AI Growth Academy, Michael continues to provide valuable insights into improving the client experience. I would strongly recommend his services to any agent or agency owner looking to improve.

Rodney Cook

RC Cook Insurance Agency, Inc. · Ravenna, Ohio

The value received from being a client of Michael Jans is immeasurable. Working with Michael allows me to have a sounding board and a mentor to help grow the agency. I would highly recommend working with Michael as a critical part of your agency strategy.

Neil Robertson

Robertson Insurance & Risk Management · Lititz, Pennsylvania

Changes in the industry are moving fast. To stay relevant, an agency owner needs the tools to move with the industry changes. Michael Jans provides the tools and insight needed to navigate these industry changes.

Brian K. Huotari

Brian K Huotari Insurance Agency, Inc. · Buffalo, Minnesota

Being a part of a group of folks that share ideas and learn new growth strategies for an agency — and face head-on the challenges we face in our industry — is very valuable.

Trae White

Harders & Bradford Insurance Agency · Silver Spring, Maryland

I sold one of my agencies to private equity in 2022. When I trace the path back — the niche, Agency Revolution, even the M&A firm — it all connects to Michael Jans. His marketing ideas, mastermind events, and ability to bring the right people together shaped my agency in ways I never could have imagined. He’s been my “Kevin Bacon” in this industry for 25 years. It started with a postcard. One postcard.

Rob Boyd

President & CEO, Aspen Agency Inc. · Long Island, New York

PE Exit 2022

Every session, you leave with something you can deploy before the next one.

Pillar One

Strategic Coaching from Michael Jans

Called "The Godfather of Insurance Marketing" by the Insurance Agents’ Summit

Minimum 12x / year

Zoom Executive Round Table (ZERT)

Every session, you leave with at least one implementable strategy — a campaign, a prompt sequence, a revenue play — that you can deploy before the next one. AI updates, extreme sharing, and advanced prompt engineering. These are not lectures — they’re working sessions where real strategy gets built in real time.

Minimum 12x / year

Office Hours

Bring your toughest problem and leave with a solution. Watch Michael build a live campaign, dissect a real agency challenge, or walk through an ACOR OS tool in real time. You get direct access — not a recorded module.

Extreme Focus. Extreme Sharing.

Live Mastermind Meetings

Walk in with your biggest strategic challenge. Walk out with a plan built by a room of operators who’ve already solved it. In-person events at venues like Genius Network HQ — high-trust rooms where agency principals do their best thinking together.

Foundational Framework

The STEM BYE Planner

Strategy. Tactics. Execution Metrics. For your Best Year Ever. The operating framework for everything you build — align your growth model to ACOR, define the metrics that matter, and engineer the business first. We don’t tack AI onto a broken agency.

Supporting Strategic Tools

Niches to Riches Roadmap Cross-Sell Revenue Engine Growth Model Analyzer Customer-Year Extender Strategy Punch List ACOR Reporter Mastering the Messy Middle

11 AI tools built on a proven framework — nothing random, everything compounds.

The ACOR OS Growth Suite

11 Purpose-Built AI Tools. One Growth Operating System.

Every tool maps to the ACOR framework — Attract, Convert, Optimize, Retain — so nothing is random and everything compounds.

▶ Select a growth stage below to explore the tools.

Attract — Draw the Right Prospects to You

USP Architect

Razor-sharp positioning that removes the most common objections. Members report 2–3x more leads.

Lead Finder

20–40 qualified lead sources identified per market.

Niche Market Research Assistant

Deep-structure market intelligence in minutes, not months.

Members report saving hundreds of hours on niche research

Brand Builder Pro

2.4–3.1x more likely to be remembered after first exposure.

Lead Magnet Machine

Slash creation time 70–90%. 3–5x more qualified leads.

18–32% higher quote-to-bind revenue within 60 days

Niche Newsletter Editor

Replace 6–10 hours of work with 45 seconds.

Insights 2.7–3.4x more likely to be remembered and acted on

Post Promoter

40–60% higher LinkedIn engagement, engineered by data science.

Message Multiplier

5–7x content output. 30–50% higher engagement.

Convert — Turn Prospects into Clients

Email Genius

Opens boosted 25–35%. Clicks lifted 28%.

Reactivations from contacts you thought were dead

Website Wizard

2–4x higher conversions using buying psychology.

Social Proof Bomb

Packs your best testimonials into proof that shuts down buyer doubt.

Members report 200–300% increases in lead flow and conversion

Optimize — Increase Revenue Per Client

Email Genius

Cross-sell and upsell sequences that reactivate dormant revenue.

Also serves: Attract, Convert, Retain

Lead Magnet Machine

Educational assets that deepen client relationships and surface coverage gaps.

Also serves: Attract

Post Promoter

Keep your agency visible in the messy middle — where existing clients re-evaluate.

Also serves: Attract

Retain — Keep Clients Longer, Worth More

Email Genius

Retention sequences that keep you top-of-mind through every renewal cycle.

Also serves: Attract, Convert, Optimize

Niche Newsletter Editor

Become the undisputed authority your clients never consider leaving.

Also serves: Attract

Social Proof Bomb

Remind existing clients why they chose you — and why they should refer you.

Also serves: Convert

Lead Magnet Machine

Value-first content that strengthens loyalty beyond the policy itself.

Also serves: Attract, Optimize

The suite expands every quarter. Shipping next: LinkedIn Profile Perfector, Million Dollar Sales Letter, Postcard Persuader.

Ready to see these tools in action?

Book Your AI Clarity Session — See the Tools Live

Most agencies are improvising with AI and creating E&O exposure they don't even know about. You won't be one of them.

Pillar Three

Navigate AI Without the Risk

Most agencies are improvising with AI — creating E&O exposure, compliance nightmares, and carrier relationship risk they don’t even know about. Academy members get the frameworks to move fast and stay safe.

The Start-Here, Start-Now AI Briefing

Clarity and confidence on AI fundamentals. Three levels of AI, agentic AI, practical prompting skills — without becoming a technologist.

The Messy Middle of Consumer Decision-Making

Google’s behavioral science applied to insurance. The 6 bias triggers that shift purchase decisions by 30–40%.

Periodic Breaking-Issue Briefings

Regular updates on fast-moving developments that affect your agency — delivered when they matter, not on a calendar.

AI Decision Matrix™

Members Only · Updated Weekly

The most comprehensive database of AI in insurance — currently tracking 130+ vendors, updated weekly for members only.

The AI Liability Trap

39-page briefing

E&O exclusions, carrier analysis, risk matrices, regulatory landscape, and 90-day action plans.

AI Governance Framework

6-page playbook

Approved tools, workflow standards, training protocols, ownership oversight. Ready to implement.

E&O Coverage Clarity Brief

Carrier letter template + internal guidance for protecting your coverage position.

AI Buyer’s Guide

8-step framework

Vendor evaluation from the 10-Minute Disqualifier through Data Security & Trust.

AI Maturity Model

Structured adoption staging framework. See the full framework below →

The kind of analysis that would cost $5,000–$10,000 from a consulting firm — included in your membership.

Pillar Four

You’ll Never Navigate This Alone

Join a cohort of agency principals making this commitment together — under a common standard of practice, with structured guidance and shared accountability.

A growing cohort of independent agency principals — P&C, commercial, multi-line — running real books of business and committed to leading through the AI transition.

Extreme sharing: tools, successes, challenges, what’s working right now. No gatekeeping — this group operates on radical transparency.

Shared accountability and a common standard of practice. Everyone is building toward the same outcome — an agency that runs itself.

Peer learning that accelerates implementation 3–5x vs. going it alone. Shared prompt refinement, faster progress, lower risk.

The timeline difference isn’t just inconvenient. It’s existential. Agencies that build with peers get there in 6–9 months. Agencies that go it alone take 18–24 — wasted time, wasted money. And most don’t finish. By the time they do, the market has moved. The clients have moved. The train has left the station — and catching up isn’t the same as keeping up. — Michael Jans

Build Alone

18–24 months

Wasted time. Wasted money.

vs

Build With Peers

6–9 months

This isn’t a race. It’s a window.

Where Do You Stand?

The AI Maturity Model

You've seen this framework referenced in the Risk & Protection toolkit above. Here's what each level actually looks like — and where you likely stand today.

L0

Skeptic

Uncertain about AI's relevance to insurance. No tools, no plan.

L1

Curious User

Experimenting with ChatGPT, but no strategy or governance.

L2

Strategist

Beginning to think systematically about AI. Some tools adopted, governance forming.

L3

Systems Builder

AI integrated into workflows. Team trained. Governance in place. Measurable impact.

L4

AI-Native

AI is embedded in every function. Agency runs itself. Valuation at peak. The future, realized.

Get Your Free AI Readiness Score →

The Results Speak

My agents tell me you're a rock star! The information you provided is invaluable. Marketing, workflow procedures, client nurturing — top notch.

Jay Fishman

Former CEO · Travelers Insurance

Michael's systems have enabled me to take 26 weeks off a year and still grow my agency by over $400,000 in commissions every year.

Lee Hendrie

Agency Principal · Garden Grove, CA

26 Weeks Off · $400K/yr Growth

Our niche market has exploded! The best part is our pipeline is full of qualified prospects that reach out to us. Goodbye cold calling! Our niche is up 30% — every year for the last four years.

Marc Peterson

Agency Principal · New Berlin, WI

30% Growth · 4 Consecutive Years

I've been to Jay Abraham. I've heard Dan Kennedy. I was never able to apply that stuff to insurance. This has been transformational. Just closed the year-end books and total income is up 30%.

Kevin McGrath

Agency Principal · South Dennis, MA

30% Income Growth

Michael doesn’t talk about AI in theory — he shows you how to use it practically, ethically, and effectively. We elevated how we communicate with clients: clearer, more confident, more aligned with how we show up as a trusted advisor. The AI tools didn’t replace our voice — they helped us refine it.

Alexandra Chapman

Director of Operations & Success, Grieves Insurance · Tampa, FL

I have one year under my belt. By making a few changes, my agency's net income is up 43%. I can't wait for the next 12 months.

Ted Hamm

Agency Principal · Paso Robles, CA

43% Net Income Growth · Year 1

Investment

Join the AI Growth Academy

Consider the alternative: regulatory fines of $1,000–$25,000 per violation. E&O exclusions that leave you exposed. Competitors pulling ahead while you figure this out alone. The Academy costs less per month than a single hour of compliance consulting.

Full Access Membership

$597/month

Or $5,970/year — save 2 months

AI Quick-Start Course (self-paced)

ZERT Sessions + Office Hours (24x/year minimum)

ACOR OS AI Growth Suite (all tools)

AI Governance Framework + Buyer's Guide

4 Communication Campaigns (E&O, carriers, clients, team)

123+ Vendor Database (updated weekly)

Personalized AI Growth Roadmap

STEM BYE Planner + Strategic Planning Tools

AI Liability Trap + E&O Clarity Brief + Breaking-Issue Briefings

Private Peer Community of Implementing Principals

Start My Transformation

If just one ACOR OS tool generates one additional client per month, your membership pays for itself.

45-day guarantee · 1-year commitment · Risk-free entry

If after 45 days you don't believe you're on a fundamentally different trajectory, you pay nothing.

The 45-Day Guarantee

Join the AI Growth Academy. Go through the Quick-Start Course. Show up to the masterminds. Use the tools. If after 45 days you don't believe you're on a fundamentally different trajectory, we'll refund your investment. No hoops. No hassle.

We also offer a conditional guarantee: complete the program milestones within 90 days, and if you haven't seen measurable results, we'll work with you one-on-one until you do — or refund you in full.

Questions

Frequently Asked

I'm not technical. Can I still get value from AI tools?

The tools are built for agency operators, not IT departments. If you can send a text message, you can run these. Members with zero tech background are already using the ACOR OS to write client communications, prep renewals, and build marketing campaigns in minutes — without touching a line of code.

What about E&O exposure with AI?

E&O exposure is a real concern — and it's exactly why the Academy includes a complete AI Governance Framework: approved tools, usage policies, review workflows, staff training, and done-for-you communication campaigns for your E&O carrier, appointed carriers, and clients. Most agencies experimenting with AI on their own have nothing in writing. You'll have everything documented before your staff runs a single prompt.

How is this different from other AI courses?

Generic AI courses teach you to write better emails. The AI Growth Academy gives you a complete growth operating system — tools, workflows, and governance built specifically for independent agencies, by someone who has spent 30+ years inside this industry. You're not doing exercises. You're implementing systems that members are already using to win new clients, retain more renewals, and get out of the day-to-day grind.

I'm already busy. How much time does this take?

The Thursday mastermind is one hour a week. The Quick-Start Course is self-paced — go at your speed, on your schedule. Joe Hagan cut from 60-hour weeks to 10-hour weeks while doubling his income. If you're too busy to do this, that's probably the point.

What's the commitment — and what if it's not right for me?

Real AI transformation inside an agency takes longer than a month. The principals who see the biggest results — more time, better margins, faster growth — are the ones who stayed in long enough to implement, adjust, and let the compounding start. That's why this is a one-year commitment. But you don't have to decide if it's right for you in 72 hours. You have 45 days to dig in, run the tools, attend the mastermind, and make a fully reasoned decision. If you're not convinced it's worth every dollar, you get a complete refund — no questions, no runaround. The one-year structure isn't a trap. It's a contract you make with yourself to actually finish what you start.

Is this for agency owners only, or can my team join?

This is a full agency membership. Other team members — including your marketers — are welcome to participate in every meeting, ZERT sessions, office hours, and live events. Many members insist on bringing their marketing staff. One membership, agency-wide impact.

Two ways in — both free

The Agencies That Act Now Will Own the Future

In 15 minutes, you'll leave with a clear picture of where your agency stands, what's holding you back, and your first three moves. No pitch. Just clarity.

Book Your AI Clarity Session Get Your Free AI Readiness Score

Own an Agency That Runs Itself, Scales Itself, and Is Worth 3x to 8x What It Is Today

AI Is Creating a Great Divide in the Insurance Industry

Agencies That Wait

Agencies That Move Now

Michael Jans

Four Pillars. One Outcome:
The Insurance Trifecta™

Your AI Growth Roadmap

Michael's Coaching

ACOR OS Growth Suite

Peer Community

These Are Real Results from Real Agencies

What Members Say About AI Growth Academy

What You Get Inside The Academy

Strategic Coaching from Michael Jans

Zoom Executive Round Table (ZERT)

Office Hours

Live Mastermind Meetings

The STEM BYE Planner

11 Purpose-Built AI Tools. One Growth Operating System.

Navigate AI Without the Risk

You’ll Never Navigate This Alone

The AI Maturity Model

Get Your AI Readiness Score

The Results Speak

Join the AI Growth Academy

The 45-Day Guarantee

Frequently Asked

The Agencies That Act Now Will Own the Future

Own an Agency That Runs Itself, Scales Itself, and Is Worth 3x to 8x What It Is Today

AI Is Creating a Great Divide in the Insurance Industry

Agencies That Wait

Agencies That Move Now

Michael Jans

Four Pillars. One Outcome: The Insurance Trifecta™

Your AI Growth Roadmap

Michael's Coaching

ACOR OS Growth Suite

Peer Community

These Are Real Results from Real Agencies

What Members Say About AI Growth Academy

What You Get Inside The Academy

Strategic Coaching from Michael Jans

Zoom Executive Round Table (ZERT)

Office Hours

Live Mastermind Meetings

The STEM BYE Planner

11 Purpose-Built AI Tools. One Growth Operating System.

Navigate AI Without the Risk

You’ll Never Navigate This Alone

The AI Maturity Model

Get Your AI Readiness Score

The Results Speak

Join the AI Growth Academy

The 45-Day Guarantee

Frequently Asked

The Agencies That Act Now Will Own the Future

Four Pillars. One Outcome:
The Insurance Trifecta™